Tim Winton:
Well at the simplest level, I’ve heard people give testimony about what it’s like to live in the shadow of a coal terminal, or what it feels like to take tourists out to a coral reef every day when it’s dying before your eyes. And I’ve seen that most basic kind of storytelling move some decision makers to change tack. I’ve had to go to the halls of Parliament and tell personal stories myself – simply in order to make an issue real to politicians and advisers. It liberates an problem from abstraction – a personal story is more powerful than you sometimes imagine.
Yes, storytelling can create practical change.
Bruce Boyes, writing for RealKM:
Increasingly, the stories of people in organisations that have undergone change are being studied to help understand how change management can be done better.
Yes–stories are central to understanding organisational change.
The paper referenced in the article is also great read.
Mary Alice Arthur:
It is a powerful experience to engage in someone’s story. Actually it happens naturally. When we get “hooked” into someone’s story, the brain of the storyteller and of the audience light up in a similar way. The brain also releases coritsol and oxytosin, powerful hormones which stimulate the sense of community and sharing amongst us. We literally get a high from stories that engage us..
This is why I love working with stories so much. After stories are shared, something in a group changes and everyone feels it.